Founded in 1957, Systems Technology, Inc. (STI) is a leader in optimizing human-machine interaction across aerospace, defense, and clinical applications. The company’s research-backed solutions and cutting-edge simulation technologies - such as PARASIM® and STISIM Drive® - advance safety, training, and operational success in high-stakes environments.
After nearly 70 years in business, STI’s brand no longer reflected its pioneering innovations, technical expertise, or expanding capabilities. With three distinct divisions, the company needed a modernized brand system that clarified its structure, unified its identity, and positioned it for future growth.
To develop a cohesive and future-ready brand, we first conducted in-depth research, including leadership interviews and stakeholder insights, to uncover the core attributes that define STI. Our strategy centered on refreshing the company’s brand architecture - introducing a structured system that clearly distinguishes its three divisions while reinforcing the organization’s values and personality attributes.
The new visual identity modernizes STI’s look and feel while maintaining a connection to its long-standing legacy. Inspired by the theme “Intelligence in Motion,”the identity includes a new vibrant color palette, custom textures and icons, photography frames, and new a new logo set. We also developed brand guidelines and messaging as well as copy for the company’s new website, set to launch in Spring 2025.
Brand Strategy, Visual Identity Development, Messaging, Copywriting
