For nearly four decades, Power Engineering Construction (Power) has reshaped waterfronts and shorelines along the West Coast, successfully delivering some of the region’s most complex marine and near-shore, heavy-civil construction and restoration projects.
Power’s expertise, team and capabilities have evolved over the years. With ambitious plans for continued growth on the West Coast, the firm had a business need to: better articulate its focus, differentiate itself in the market, better reflect its values and approach, and attract new clients and employees. A brand refresh and website redesign was warranted.
Brand Development
After a thorough intake and discovery phase, we developed a brand personality for Power, identifying the attributes, ethos and tone of the brand. From there, we developed messaging and a visual identity system – complete with refined colors, an expanded logo set, new typography, custom graphics, photography treatments, and layout styles for marketing assets, proposals and other creative executions. The work culminated in the creation of comprehensive brand guidelines.
Website Design
In collaboration with our website development partners at Studio 22, we translated Power’s brand strategy and visual system into a sleek and intuitive website using Webflow. The website design emphasizes clean lines, bold typography and striking imagery to convey Power’s reputation for excellence and innovation in the industry. And, by leveraging Webflow's no-code capabilities, the website is not only visually compelling but also simple and intuitive for the client to update and maintain.
Brand Strategy, Messaging and Visual Identity Development, Website Design and Development, Marketing Planning
