Daniel Hutson

Executive Vice President

Daniel is an experienced brand marketing and communications leader specializing in positioning, visual identity development, creative strategy and campaign planning. He has spearheaded MacKenzie’s creative work for clients such as the Presidio Trust, Hood & Strong, Dignity Health/CommonSpirit, Service West, SF Bay Ferry and San Francisco State University, among others. Daniel has been with MacKenzie since 2016. Prior to joining, he worked in marketing and business development, spanning education, financial services and professional sports. He holds a BA in Mass Communications from UC Berkeley and an MBA in Marketing with a concentration in Branding from San Francisco State University. He volunteers his time mentoring youth and serves on the board of Salesian College Preparatory.

Daniel is an experienced brand marketing and communications leader specializing in positioning, visual identity development, creative strategy and campaign planning. He has spearheaded MacKenzie’s creative work for clients such as the Presidio Trust, Hood & Strong, Dignity Health/CommonSpirit, Service West, SF Bay Ferry and San Francisco State University, among others. Daniel has been with MacKenzie since 2016. Prior to joining, he worked in marketing and business development, spanning education, financial services and professional sports. He holds a BA in Mass Communications from UC Berkeley and an MBA in Marketing with a concentration in Branding from San Francisco State University. He volunteers his time mentoring youth and serves on the board of Salesian College Preparatory.